What's the last thing you celebrated for?

Prosecco DOC asks us this, through the artwork of the artist Greg Goya in an ad hoc activation for the next Milan Design Week.

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If there's one thing Milan does great, besides fashion shows and 1 euro espresso, it's celebrating. And what could be better than starting the most awaited week of the year in the Milanese capital with a glass of Prosecco DOC in one hand? This year, Milan Design Week is preparing to be invaded by bubbles, design and music, thanks to SPARKS by Prosecco DOC.

From 15 to 21 April, the Prosecco DOC Consortium will transform via Statuto 4 in the Brera district into a golden oasis dedicated to conviviality and creativity. A customized bar, of 80 square metres, will be the epicenter of the contamination between art, wine and design, welcoming visitors and lovers of Italian bubbles in a sparkling and refined atmosphere.


SPARKS by Prosecco DOC is not just an opportunity to sip Italy's most beloved bubbles, it is a real project designed to celebrate Italian creativity, what we call "Italian Genio". And who better to do it than an emerging talent like Greg Goya? The works of the famous street artist from Turin, well known for his playful and provocative performances, which invaded the shop windows, bringing a breath of freshness and reflection on the celebration and the emotions that bind us.

The President of the Prosecco DOC Consortium, Stefano Zanette, could not be more enthusiastic about this collaboration:

SPARKS by Prosecco DOC is our way of being present in such an important week for Milan, an opportunity to celebrate creativity, design and everything that makes our country so special. And what better way than with a sip of Prosecco in one hand?
Schermata 2024-04-15 alle 18.16.30
Schermata 2024-04-15 alle 18.18.50

Greg Goya, in creating the work that will come to life in via Statuto, was inspired by the most intimate and dreamy moments, it is as if he were looking through the illuminated windows of the city, capturing those moments of joy, of celebration, of sharing. Because in the end, that's what matters, right? Who do you want to toast with when you're really happy?

Then, if you are wondering what the last thing you celebrated for was, well, the answer is easy: you just have to stop by SPARKS by Prosecco DOC and let yourself be conquered by the bubbles, the design and the emotions that only the truly made in Italy knows how to give.

SPARKS by Prosecco DOC awaits you every day from 11 am to 9 pm. Don't miss the appointment with the Italian genius, the sharing and a good glass of Prosecco DOC!

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